Anderson for LA
Identity and branding for Anderson for LA. With references from Kendrick Lamar, Harry Belafonte and Kobe Bryant, I created a vibrant and energetic identity to launch Eddie’s City Council campaign. The goal was to rethink branding not just as visual, but actionable to educate and inspire young voters. Bold colors are used thoughout to reference the new energy of young activists alongside an iconic typeface directly inspired by the posters of the ‘60s civil rights movement. See the campaign site here.