Creative Direction


Created as a way to bridge the divide between people who drink and don’t, FUZZ is the modern take on a liquor store with something to offer everyone. During Spring/Summer 2021, I created FUZZ as physical store space to introduce the community of Houston Texas to a variety of low to no alcoholic alternatives. Created as a pop-up, FUZZ is more than a store but a way to help people socialize and connect in new ways.