United for Democracy

Web design
Brand identity
UI/UX design
Conversion optimization
Responsive design
User journey design
Petition flow design
Mobile-first design

Design lead for Our Power Now, a national grassroots campaign microsite mobilizing collective action to defend democracy. Working with Loopdash, designed complete visual identity and user experience for petition-driven advocacy platform. Created bold, urgent design system emphasizing accessibility and conversion optimization—resulting in 122,000+ petition signatures within first months of launch. Delivered responsive homepage, petition flow, social sharing components, and email capture system aligned with broader United for Democracy campaign messaging.

View live site: ourpowernow.org